"Incorporating the peacock into the Oilers logo captures the essence of South Asian heritage, resonating with themes of unity, diversity and community spirit. The peacock's plumage, with its eye-catching array of colours, mirrors the diversity within the South Asian community and by extension, the fanbase of the Edmonton Oilers. It reflects the blend of different languages, religions and cultures that South Asians bring to the cultural mosaic of Edmonton." – Sunny Nerval, Oilers South Asian Celebration logo designer