"The core theme of my design is expression, encouraging individuals to openly express their authentic selves - embracing love, creativity, and individuality as the core elements of pride. My typographic representation of the Oilers logo is meant to be fun and bold, with the core of this logo concept being inspired by pop art. Bold colours and graphic elements are used to speak to the representation, inclusivity, and love within the 2SLGBTQI+ community in Edmonton." - Matthew Brownoff, Oilers Pride Logo Designer